Coke and Pepsi have sustained their market dominance for nearly a century. General Motors and Ford were

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Coke and Pepsi have sustained their market dominance for nearly a century. General Motors and Ford were hard hit by competition and never fully recovered.

What is different about the product/market situations in these two cases that affects sustainability?

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Economics Of Strategy

ISBN: 9781118273630

6th Edition

Authors: David Besanko, David Dranove, Scott Schaefer, Mark Shanley

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Question Posted: Oct 11, 2024 09:00 AM

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Coke and Pepsi have sustained their market dominance for nearly a century. General Motors and Ford were

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Economics Of Strategy

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