19 a Explain how Samuel Adams has differentiated its Utopias to compete with other beer brands in terms of quality, price and marketing.

b Predict whether Samuel Adams produces at, above or below the efficient scale in the short run.

Do these problems in MyEconLab if assigned by your lecturer. No food, it seems, is safe from being repackaged to look like an upscale product. Samuel Adams’ $120 Utopias, in a ridiculous copper-covered 24-oz. bottle meant to resemble an oldfashioned brew kettle, is barely beer. It’s not carbonated like most beers, but aged in oak barrels like scotch. It has a vintage year, like a Bordeaux, is light, complex and free of any alcohol sting, despite having six times as much alcohol content as a regular can of brew.