In about 100 words, briefly describe micromarketing and explain what weakness it shares with mass media advertising.

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Electronic Commerce

ISBN: 9781305867819

12th Edition

Authors: Gary Schneider

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Question Posted: Apr 03, 2023 04:14 AM

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In about 100 words, briefly describe micromarketing and explain what weakness it shares with mass media advertising.

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Micromarketing is a marketing strategy that involves targeting a small and specific ...View the full answer

Electronic Commerce

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