The best value for price was most often reported by consumers as one of the draws when

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The best value for price was most often reported by consumers as one of the draws when deciding where to do their holiday shopping. When asked, “What draws holiday shoppers to stores?” at Christmas time in 2004, they responded as follows.

What Percent Value 76 Convenient location 68 Quality 62 Selection 60 Source: USA Today and NPD Group Prepare two bar graphs to depict the percentage data. Scale the vertical axis on the first graph from 50 to 80. Scale the second graph from 0 to 80.

What is your conclusion concerning how the percentages of the four responses stack up based on the two bar graphs, and what would you recommend, if anything, to improve the presentations?

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