3 The following extract is taken from Apple’s ‘Think Diferent’ campaign (1997) and clearly places the ‘game changer’ on a pedestal of heroism and remarkableness, as a unique and lonely freethinker.

Here’s to the crazy ones. The misfts.

The rebels. The troublemakers. The round pegs in the square holes. The ones who see things diferently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. While some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.
Refect on this text and discuss its inherent views, signals, messages and implications for how we think about the entrepreneur and entrepreneurship.