6.

A start-up business plan seems a good idea because it answers basic questions like ‘Where are we now?’‘Where do we want to get to?’ and ‘How are we going to get there?’

(a)

What are the unspoken and underlying basic assumptions behind this seemingly obvious reasoning?

(b)

Do the implied assumptions hold in a typical start-up situation?

(c)

We know where we are and where we want to go (A and B) and we have a map and a compass. Comment on these prerequisites – are they available in typical entrepreneurial settings?