Read your local newspaper for information about a small business that you think stems from a publicity
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Read your local newspaper for information about a small business that you think stems from a publicity effort (e.g., new location or management, product line shift or expansion, special events, or promotions). Compare the information in the article to Web site information and to business advertisements for the same business. What are the differences and similarities?
Advantages and disadvantages (for the business and for the customer)?
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