Discuss the things that Rodan and Fields learned, prior to meeting guthy-Renker, that persuaded them that infomercials

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Discuss the things that Rodan and Fields learned, prior to meeting guthy-Renker, that persuaded them that infomercials were the best way to sell Proactiv. If Proactiv hadn’t developed infomercials in partnership with guthy-Renker, do you think Proactiv would be in existence today? Why were infomercials a better choice than print or media advertising for Proactiv when the company was first being introduced?

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