4. A small engineering company based in the north of England has appointed a new chief executive officer (CEO), who has asked you, a personal business adviser, to offer some comments about the business. While the company is currently busy with lots of small general engineering jobs, mainly for a manufacturer of catering equipment for restaurants and hotels, you are concerned that there could soon be a downturn in the economy.
Suggest the key trends that should be watched and suggest what the CEO might do to prepare for a possible downturn in the business.