Although the concept of selecting a target market and establishing a unique position is not specifically mentioned
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Although the concept of selecting a target market and establishing a unique position is not specifically mentioned in the feature, what do we learn about these two topics from JCPenney’s miscues?
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Entrepreneurship Successfully Launching New Ventures
ISBN: 9781292255330
6th Global Edition
Authors: R. Duane Ireland, Bruce R. Barringer
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