Although the concept of selecting a target market and establishing a unique position is not specifically mentioned

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Although the concept of selecting a target market and establishing a unique position is not specifically mentioned in the feature, what do we learn about these two topics from JCPenney’s miscues?

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Entrepreneurship Successfully Launching New Ventures

ISBN: 9781292255330

6th Global Edition

Authors: R. Duane Ireland, Bruce R. Barringer

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