Based on the material covered in this chapter, what questions would you ask the firm’s founder before making your funding decision? What answers would satisfy you?

Business Idea: Build a unique product called Pillow Talk that helps you connect with your partner in a heartbeat.

Pitch: Little Riot is a small engineering and design company based in London, and Pillow Talk is their flagship product.

Joanna Montgomery, founder of Little Riot, came up with the idea in 2010 at university of a device that allows you to hear the heartbeat of your partner and your partner to hear yours, wherever you are in the world. This is a unique solution for long-distance relationships. A wristband picks up the heartbeat in real time and sends it to your partner, and their wristband does the same.