Based on the material covered in this chapter, what questions would you ask the firm’s founders before making your funding decision? What answers would satisfy you?

Business Idea: To establish a social network for software users to make it easier to track, share, and find software.

Pitch: Buying software online or from a store is often a tricky task, and staying up-to-date with the latest releases can be confusing. There are thousands of new software releases every year and dozens of different operating systems. Although there are many online websites and magazines offering software reviews, there is no way of knowing how long the reviewer has used the program and what their own preference is. Wakoopa was founded by two Dutch bloggers, Robert Gaal and Wouter Broekhof, to solve these problems and create a social network for software users.