Based on the material covered in this chapter, what questions would you ask the firm’s founder before making your funding decision? What answers would satisfy you?

Business Idea: To make good furniture design and manufacture accessible to everyone.

The Pitch: Ning Li created Made.com after trying to find stylish and affordable furniture for his flat in Paris; the more he had looked, the more frustrated he had become with the lack of choice. He was determined to create an alternative, so he assembled a team around him. The goal was to work with quality manufacturers and bring great design and ideas to all consumers.

The net result was a range of timeless and fairly versatile products that were designed with quality and price in mind. The philosophy was that if it was good enough for their own homes, then it would be good enough for their customers.