Explain the three steps (segmenting the market, selecting a target market, and establishing a unique market position)
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Explain the three steps (segmenting the market, selecting a target market, and establishing a unique market position)
entrepreneurial firms use to identify their customers.
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Related Book For
Entrepreneurship Successfully Launching New Ventures
ISBN: 9781292255330
6th Global Edition
Authors: R. Duane Ireland, Bruce R. Barringer
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