Explain the three steps (segmenting the market, selecting a target market, and establishing a unique market position)

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Explain the three steps (segmenting the market, selecting a target market, and establishing a unique market position)

entrepreneurial firms use to identify their customers.

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Entrepreneurship Successfully Launching New Ventures

ISBN: 9781292255330

6th Global Edition

Authors: R. Duane Ireland, Bruce R. Barringer

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