Ginny Welch is proposing to start a wellness center and needs to prepare a market analysis for

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Ginny Welch is proposing to start a wellness center and needs to prepare a market analysis for her business plan for a loan provider. The analysis is due in the next two weeks, but she does not know what to write and who her target market is—all she knows is that her potential customers are those who seek a healthy lifestyle.

She has completed her industry analysis but only recently learned the difference between market analysis and industry analysis. What is the next step she should take to complete the market analysis?

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