In this chapter, we noted that a true business opportunity is attractive, durable, timely, and anchored in a product or service that creates value for a buyer.

To what extent does Rover’s service satisfy each of these criteria?

Jill is a 26-year-old sales rep for a technology company.

She lives in a two-bedroom townhouse with her golden retriever Rex. Jill travels about twice a month, and when she’s gone, she has three options regarding care for Rex. Option #1—She can ask a neighbor to watch him, but that’s hit-and-miss, and she hasn’t found anyone she can depend on; Option # 2—She can take him to her parents’ house, but they live about an hour away; and Option #3—She can take Rex to one of the two kennels that are close to where Jill lives. There is nothing wrong with them, but they are typical kennels.

The dogs are cooped up most of the day, and a month ago, Rex came home from the kennel with a cough he picked up from another dog