Ken and Jackie Smith just purchased a small winery in the Napa Valley of northern California. One
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Ken and Jackie Smith just purchased a small winery in the Napa Valley of northern California. One thing they noticed when they were investigating the winery is that the owners never placed the
“100% Napa Valley” certification mark on their bottles. Now that they own the winery Ken and Jackie are looking into using the mark. Investigate what is required to place the “100% Napa Valley” certification mark on a bottle of wine. If Ken and Jackie’s winery qualifies, should they use the mark?
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Entrepreneurship Successfully Launching New Ventures
ISBN: 9781292255330
6th Global Edition
Authors: R. Duane Ireland, Bruce R. Barringer
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