Sean Parker has decided to start his own business. He plans to find an attractive opportunity and start an e-commerce company, just as Jeff Bezos did when he created Amazon.com. As a new entrepreneur fresh out of college, he needs to recognize a problem or an opportunity gap and create a business to address the problem or fill the identified gap. However, he still does not understand the difference between an idea and an opportunity. How can he ensure that his new idea is an opportunity for him instead of just an idea?