Step Two: Market Analysis How large is the total market for your product or service? How
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Step Two: Market Analysis
• How large is the total market for your product or service? How did you arrive at this figure?
• Which segment of this market do you intend to target? Why?
How large is the segment?
• Describe your segmentation method. Why did you choose this method?
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Related Book For
Entrepreneurship: Starting And Operating A Small Business
ISBN: 9781118358535
4th Edition
Authors: Steve Mariotti, Caroline Glackin
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