What gap or gaps in the marketplace does both PledgeMusic and ZinePak fill? On a scale of 1 to 10

(10 is high), how elegantly do you think each company is filling the gap or gaps you identified?

In the early 2000s, Benji Rogers was making a living as a musician. When he did live shows and played the songs that were familiar to his fans, people would often come up to him and say, “What are you working on next? Are you working on any demos?” So, he’d put the demos up for free in various places, but they weren’t making any money for him. The thought occurred to him that what he really wanted was a solution that would allow him to say to his fans, “Pre-order my next album now, it will fund the entire recording process, and in addition to shipping you the album when it’s done I’ll let you watch the entire process.” As a musician, one thing that frustrated Rogers was that music fans were limited in the amount of money they could spend.