4 Encourage questions by agreeing with the actor and help justify the question where possible. For instance if the question “What is the value of a download to our organisation?” was asked by a workshop actor, I’d answer with “Great question, by knowing the answer to that we can help justify our marketing spend on getting people to download as well as start monetising our website”

while writing it on the flipchart. This helps the atmosphere and also improves the chances of a shy actor asking a question.