2 What would happen to the consumer’s perception of quality if BMW started producing a pick-up truck which sold for the same price as comparable trucks produced by Ford, General Motors, or Chrysler? What might you expect to happen to sales of BMW’s sedans and sports cars, if BMW did not change its pricing strategy on these cars? Compare the effects of this strategy of introducing an inexpensive competitive pick-up truck to the alternative of introducing an expensive high-quality truck.