(d) Use your answers to parts 2b and 2c to verify the optimal share of advertising expenditures...
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(d) Use your answers to parts 2b and 2c to verify the optimal share of advertising expenditures out of total revenue according to the monopolist’s rule of thumb: εa/εp = a/(p · q).
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Related Book For 
Essentials Of Business Communication
ISBN: 9780176721244
9th Canadian Edition
Authors: Richard Almonte, Mary Guffey, Dana Loewy
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