What is the four-part AIDA writing plan for sales messages, and what does the acronym stand for?

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Essentials Of Business Communication

ISBN: 9781285858913

10th Edition

Authors: Mary Ellen Guffey, Dana Loewy

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Question Posted: Oct 13, 2023 03:43 AM

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What is the four-part AIDA writing plan for sales messages, and what does the acronym stand for?

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The AIDA writing plan is a commonly used framework in marketing and advertising for creating persuasive sales messages AIDA is an acronym that stands ...View the full answer

Essentials Of Business Communication

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