You may not know your readers personally. However, if you know an individual’s level in the organization, the responsibilities associated with that level, and the kind of technical expertise your reader has, this information will help you decide what you need to include and how to present your information. Knowing your readers’

responsibilities in the organization can help you anticipate their attitude—if your subject will interest them.

Because people tend to read only what they can use, try to relate your message to your readers’ job. Knowing the readers’ attitude toward the topic addressed in your message will help you determine how to present your information.