1. How has the improvement in the quality of own-brands affected the price elasticity of demand for...

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1. How has the improvement in the quality of own-brands affected the price elasticity of demand for branded products? What implications does this have for the pricing strategy of brand manufacturers?

2. Why don’t brand manufacturers readily engage in the production of supermarket own-label products?

3. Think of some different ways that the suppliers of branded goods could respond to the increase in competition from own-label products?

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Essential Economics For Business

ISBN: 9781292728940

7th Edition

Authors: John Sloman, Elizabeth Jones

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