1. What common factor might explain the high price paid for drinks on trains or at pop concerns and the high price paid by supporters to watch top football clubs?

2. A football club is newly promoted to the top league in its country. How might this impact on the position and the slope of its demand curve for its match-day and season tickets? How might this demand curve change for the following season if it was to survive relegation by finishing one place above the relegation zone?

3. What other factors not considered in the case will influence the demand for match-day and season tickets?

4. Using a simple numerical example, explain how the win elasticity of demand can be measured.

5. Think of some different ways that you could measure (i) the uncertainty of match outcome; (ii) intra-seasonal uncertainty; (iii) inter-seasonal uncertainty.