OBJECTIVE 4 Explain the methods for setting the promotion budget and factors that affect the design of
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➤ OBJECTIVE 4 Explain the methods for setting the promotion budget and factors that affect the design of the promotion mix.
Setting the total promotion budget and mix
(pp. 420–424) pg98
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Essentials Of Economics
ISBN: 9780393264586
1st Edition
Authors: Dirk Mateer, Lee Coppock, Brian O'Roark
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