OBJECTIVE 4 Explain the methods for setting the promotion budget and factors that affect the design of

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➤ OBJECTIVE 4 Explain the methods for setting the promotion budget and factors that affect the design of the promotion mix.

Setting the total promotion budget and mix

(pp. 420–424) pg92

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Personal Finance

ISBN: 9780618938735

9th Edition

Authors: E. Thomas Garman, Raymond Forgue

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