OBJECTIVE 4 Explain the methods for setting the promotion budget and factors that affect the design of
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➤ OBJECTIVE 4 Explain the methods for setting the promotion budget and factors that affect the design of the promotion mix.
Setting the total promotion budget and mix
(pp. 420–424)
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Related Book For 
Principles Of Marketing
ISBN: 9780131018617
7th European Edition
Authors: Philip Kotler, Gary Armstrong
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