A view of the communication process (pp. 412414) Steps in developing effective marketing communication pp. 414420)

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A view of the communication process (pp. 412–414)

Steps in developing effective marketing communication pp. 414–420)

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Principles Of Marketing

ISBN: 9780131018617

7th European Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Oct 15, 2024 01:01 AM

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A view of the communication process (pp. 412414) Steps in developing effective marketing communication pp. 414420)
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Objective 3 Outline the communication process and the steps in developing effective marketing communications.
OBJECTIVE 4 Explain the methods for setting the promotion budget and factors that affect the design of the promotion mix. Setting the total promotion budget and mix (pp. 420424)
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A view of the communication process (pp. 412414) Steps in developing effective marketing communication pp. 414420)

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Principles Of Marketing

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