Fulbert Timber Merchants in Brixton, UK features a large selection of building supplies, including timber, fencing and decking, mouldings, hardwood flooring, sheet materials, windows, doors, ironmongery, and other materials. The prices of building materials are constantly changing. Both the customer and the sales representatives use manual price sheets. Often, the supplier must call back Fulbert’s sales reps because the company does not have the newest pricing information immediately on hand. Assess the business impact of this situation, describe how this process could be improved with information technology, and identify the decisions that would have to be made to implement a solution.