How do customer relationship management systems help firms achieve customer intimacy? Define customer relationship management and

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How do customer relationship management systems help firms achieve customer intimacy?

• Define customer relationship management and explain why customer relationships are so important today.

• Describe how partner relationship management (PRM) and employee relationship management (ERM) are related to customer relationship management

(CRM).

• Describe the tools and capabilities of customer relationship management software for sales, marketing, and customer service.

• Explain the business value of customer relationship management systems.

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Essentials Of Mis

ISBN: 9781292153773

8th Edition

Authors: Kenneth Laudon

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Question Posted: Sep 25, 2024 04:01 AM

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How do customer relationship management systems help firms achieve customer intimacy? Define customer relationship management and

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Essentials Of Mis

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