13. What kind of secondary and syndicated data would be helpful in addressing the questions raised by
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13. What kind of secondary and syndicated data would be helpful in addressing the questions raised by Marcello and Litzenberger?
What is the role played by such data?
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Essentials Of Marketing Research A Hands On Orientation
ISBN: 9780137066735,9780133401820
1st Edition
Authors: Naresh K. Malhotra
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