14. Go to the Companion website for this book, download the Dell data file, and answer the...
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14. Go to the Companion website for this book, download the Dell data file, and answer the following questions. Recode the demographics as follows:
a. Combine the two lowest education (q11) categories into a single category. Thus, some high school or less and high school graduate will be combined into a single category labeled “High school graduate or less.”
b. Recode age (q12) into four new categories: 18 to 29, 30 to 39, 40 to 49, and 50 or older.
c. Combine the two lowest income (q13) categories into a single category labeled “Under $30,000.”
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Essentials Of Marketing Research A Hands On Orientation
ISBN: 9780137066735,9780133401820
1st Edition
Authors: Naresh K. Malhotra
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