21. Classify respondents into light, medium, and heavy users of fast food based on a frequency distribution
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21. Classify respondents into light, medium, and heavy users of fast food based on a frequency distribution of S3A: In the past four weeks, approximately how many times, have you, yourself, eaten food from a fast-food restaurant? Use the following classification: 1–4 times = light, 5–8 times = medium, 9 or more times = heavy.
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Essentials Of Marketing Research A Hands On Orientation
ISBN: 9780137066735,9780133401820
1st Edition
Authors: Naresh K. Malhotra
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