5-8. Describe a marketing research problem in which both survey and observation methods could be used for
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5-8. Describe a marketing research problem in which both survey and observation methods could be used for obtaining the information needed. Is the use of social media appropriate in your case?
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Related Book For
Essentials Of Marketing Research A Hands On Orientation
ISBN: 9780137066735,9780133401820
1st Edition
Authors: Naresh K. Malhotra
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