1 Briefly explain these market entry strategies: exporting, licensing, joint venture, manufacturing, assembly operations, management contract, turnkey...

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1 Briefly explain these market entry strategies: exporting, licensing, joint venture, manufacturing, assembly operations, management contract, turnkey operations, and acquisition.

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International Marketing Analysis and Strategy

ISBN: 978-0415311335

4th edition

Authors: Sak Onkvisit, John J. Shaw

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Question Posted: Jul 25, 2024 06:07 AM

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1 Briefly explain these market entry strategies: exporting, licensing, joint venture, manufacturing, assembly operations, management contract, turnkey...

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International Marketing Analysis and Strategy

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