13. Why are marketing managers paying more attention to ethnic dimensions of consumer markets in the U.S.?

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Basic Marketing A Global Managerial Approach

ISBN: 9780072525236

14th Edition

Authors: William D. Perreault, E. Jerome McCarthy

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Question Posted: Oct 17, 2024 05:03 AM

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13. Why are marketing managers paying more attention to ethnic dimensions of consumer markets in the U.S.?
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13. Why are marketing managers paying more attention to ethnic dimensions of consumer markets in the U.S.?

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Basic Marketing A Global Managerial Approach

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