2. Understand the integrated marketing communications concept and why most firms use a blend of different promotion

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2. Understand the integrated marketing communications concept and why most firms use a blend of different promotion methods.

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Basic Marketing A Global Managerial Approach

ISBN: 9780072525236

14th Edition

Authors: William D. Perreault, E. Jerome McCarthy

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Question Posted: Oct 17, 2024 05:02 AM

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2. Understand the integrated marketing communications concept and why most firms use a blend of different promotion methods.
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2. Understand the integrated marketing communications concept and why most firms use a blend of different promotion

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Basic Marketing A Global Managerial Approach

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