6. Give an example of a recent purchase experience in which you were dissatisfied because a firms...
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6. Give an example of a recent purchase experience in which you were dissatisfied because a firm’s marketing mix did not meet your expectations. Indicate how the purchase fell short of your expectations—
and also explain whether your expectations were formed based on the firm’s promotion or on something else.
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Related Book For
Basic Marketing A Global Managerial Approach
ISBN: 9780072525236
14th Edition
Authors: William D. Perreault, E. Jerome McCarthy
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