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can you provide me with an explanation of whats is going on looking at this horizontal analysis Horizontal analysis 2005 2006 2007 2005-2006 % 2006-2007

can you provide me with an explanation of whats is going on looking at this horizontal analysis

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Horizontal analysis 2005 2006 2007 2005-2006 % 2006-2007 Amount Amount Sales 602,751 605,249 509,249 2.498 0.4% -96000 -15.9% Cost of Goods 448,540 447,578 381,937 -962 -0.2% -65,641 -14.7% Sold Gross Profit 154,211 157,671 127,312 3460 2.2% -30,359 -19.2% Selling, General, 97,246 112,304 89,118 15,058 15.4% -23,186 -20.6% Administrative Net Profit 56,965 45,367 38,194 -11,598 -20.3 -7173 -15.8% Conclusion: We can see with the horizontal analysis above from Pricessa's financial performance within the last 3 years that in 2007, the percentage changes have all been in the negatives. The company has been losing money. RICHARDS FULL goals for the next few years is to see a sales increase of 5% consistently. The company would need to increase their sales revenue by 20% to reach their goals

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