Show in the sales allocation.xlsx file that Solver's optimal resource alloca- tion has the property that the
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Show in the sales allocation.xlsx file that Solver's optimal resource alloca- tion has the property that the marginal profit generated by a small change in a drug's calls equals the sales call cost associated with the change in calls.
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Marketing Analytics: Data-Driven Techniques With Microsoft Excel
ISBN: 216520
1st Edition
Authors: Wayne L Winston
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