Suppose Honda believes that for each demographic group the benefit obtained from any customer who sees n
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Suppose Honda believes that for each demographic group the benefit obtained from any customer who sees n ads is n. Given an ad budget of $5 million, what media allocation maximizes the benefits from Honda's ads?
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Related Book For 
Marketing Analytics: Data-Driven Techniques With Microsoft Excel
ISBN: 216520
1st Edition
Authors: Wayne L Winston
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