Suppose you model daily sales of 3M painter's tape at Lowe's. 3M runs a national ad campaign
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Suppose you model daily sales of 3M painter's tape at Lowe's. 3M runs a national ad campaign for painter's tape on the Home and Garden Channel, whereas Lowe's sometimes runs ads in the local Sunday paper. How can you determine which type of advertising is more effective?
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Related Book For 
Marketing Analytics: Data-Driven Techniques With Microsoft Excel
ISBN: 216520
1st Edition
Authors: Wayne L Winston
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