The coefficients in Equation 1 are estimated using the method of Maximum Likelihood.

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Marketing Analytics: Data-Driven Techniques With Microsoft Excel

ISBN: 216520

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Authors: Wayne L Winston

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Question Posted: Oct 22, 2024 07:04 AM

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The coefficients in Equation 1 are estimated using the method of Maximum Likelihood.
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The coefficients in Equation 1 are estimated using the method of Maximum Likelihood.

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Marketing Analytics: Data-Driven Techniques With Microsoft Excel

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