To predict the probability p that a binary-dependent variable equals 1, use the logit transformation: (1) Ln

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To predict the probability p that a binary-dependent variable equals 1, use the logit transformation: (1) Ln 1-p Bo+Bx,+Bx+... Box

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Marketing Analytics: Data-Driven Techniques With Microsoft Excel

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Authors: Wayne L Winston

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To predict the probability p that a binary-dependent variable equals 1, use the logit transformation: (1) Ln 1-p Bo+Bx,+Bx+... Box
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To predict the probability p that a binary-dependent variable equals 1, use the logit transformation: (1) Ln

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Marketing Analytics: Data-Driven Techniques With Microsoft Excel

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