2 Advertising is not and could never be a science. At best it is managed art. Discuss...
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2 ‘Advertising is not and could never be a science. At best it is managed art.’
Discuss this statement using examples to illustrate why you agree or disagree.
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Marketing Communications Management Concepts And Theories Cases And Practices
ISBN: 978-0750652940
New Edition
Authors: Paul Copley
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