2. Explain how knowledge of consumers external infl uences and internal drives and forces in the open

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2. Explain how knowledge of consumers’ external infl uences and internal drives and forces in the ‘open system ’ of consumers and organisations impacts upon the marketing communications strategy of the organisation.

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Marketing Communications In Tourism And Hospitality

ISBN: 9780750682770

1st Edition

Authors: Scott McCabe

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Question Posted: Oct 11, 2024 04:00 AM

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2. Explain how knowledge of consumers external infl uences and internal drives and forces in the open

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Marketing Communications In Tourism And Hospitality

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