1. Describe the main processes underpinning consumers decisionmaking in the context of tourism and hospitality services. Provide...
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1. Describe the main processes underpinning consumers’ decisionmaking in the context of tourism and hospitality services. Provide examples of the differences between the decision-making processes for tourism and hospitality consumption.
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Marketing Communications In Tourism And Hospitality
ISBN: 9780750682770
1st Edition
Authors: Scott McCabe
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